Why Choose a Peri Peri Original Franchise?
Grilled chicken is easy to eat anytime, anywhere
Grilled chicken is quick and easy to prepare, with inexpensive ingredients and as an impulse purchase, largely unaffected by seasons or fashion.
Grilled chicken delivers an excellent profit margin
Grilled chicken appeals to all age groups, particularly families, with children who are your future customers
People no longer want, or have time to cook
Grilled chicken is a mass market product, popular across all sectors of society
About Peri Peri Original
Our Background
The Peri Peri Original is one of the UK’s leading grilled chicken delivery and take-away businesses. We have over 40 stores opened across the UK and many more opening soon. Our vision is to create a positive whereby our franchises generate profits in excess of the industry as a whole.
Our Ethos
Be the family’s first choice for great tasting grilled chicken at the perfect price. Take pride in our company and its high quality products, innovative menu and customer service. Value and respect all our customers, franchisees and colleagues at every level of the organisation. Maximize profitability for all our franchisees and stores.
Choosing the right location
Basic Criteria
Sufficient population within a 2.5 mile catchment area
Rent payable should reflect the local area and project demand
Full A5 planning consent or a good chance of obtaining the same
Seven day trading without restrictions
Good vehicle access for customers and delivery vehicles
Store size should be around 700-1,000 sq ft
15ft minimum frontage
Things that really help
Visibility for both vehicles and pedestrians with high movement
Good socio-economic mix avoiding high unemployed areas
Good retail mix
Area for eating/take away
Hospitals
Offices
University
Colleges
Things to be aware of
Road barriers restricting access
to a store
Pedestrian areas
Restrictive planning or covenants
in the lease
Poor lease terms
High rent properties
High business rates
Sites in declining areas
One-way system /dual carriageways
Supporting Division
Stores also benefit from a variety of national advertising, marketing and PR campaigns, along with assistance from ‘Peri Peri Original’ team in developing their own local marketing plans.